Leigh Haislip

PRODUCT DESIGN LEADER

Product design is a people-first discipline, and effective leadership is about creating leverage through clarity, trust, and strong systems. I believe great design happens when teams understand not just what they’re building, but why it matters, and when leaders create the conditions for good decisions to scale.

My approach focuses on building environments where designers are empowered to think deeply, collaborate openly, and take informed risks. I use structure, research, and shared outcomes to reduce noise and increase impact, and I view emerging tools like AI as a way to accelerate execution and communication, not replace critical thinking or design judgment.

I build teams and systems that deliver product excellence and measurable business impact in complex, ambiguous environments.

Download Resume

View Case Studies

DESIGN STRATEGY

Aligning product vision, design direction, and business outcomes to deliver cohesive, measurable experiences.

GROWING THE DESIGN DISCIPLINE

Building and mentoring high-performing, multidisciplinary design teams through coaching, culture, and clear vision.

ORGANIZATIONAL INFLUENCE

Driving cross-functional alignment and design maturity across product, engineering, and marketing to scale design impact company-wide.

MY APPROACH

Align design, product, and engineering around shared outcomes

Define shared rituals and agile frameworks that connect design, product, and engineering

Bring research in-house to ground every decision in real user insight

Establish scalable design systems to align usability, brand, and technology

Develop career paths and competency frameworks tied to growth and equity

Create visibility through storytelling, newsletters, and cross-team readouts

Connect design outcomes directly to business impact

Use AI to accelerate communication, synthesis, and leadership artifacts while preserving design judgment

THE RESULTS

Delivered redesigned digital experiences that drove a 200 bps conversion lift (~$100M in incremental revenue) post-launch, elevating our app to #1 in Google Play and Apple App Store reviews among category peers.
Expanded design ownership from a single product to multi-domain strategy across enterprise platforms
Scaled research capability from ad hoc to continuous testing, increasing research velocity 3×
Established outcome-based, domain-aligned teams that improved collaboration and delivery speed
Built in-house research and DesignOps practices that strengthened decision-making and consistency
Increased design visibility through executive presentations, cross-functional readouts, and company-wide newsletters
Partnered with HR to formalize career pathing, competencies, and market-aligned compensation for design roles