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Leigh Haislip

PRODUCT DESIGN LEADER 

Design is a people-first discipline, and so is leadership. My approach is rooted in empathy — for users, for teams, and for the realities of business. I believe the best results happen when designers understand not just the “what” of the problem but the “why” behind it. I work to create environments where people feel trusted to take risks, supported when they fail, and celebrated when they succeed.

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I bring this to life by building structure that empowers: aligning teams around shared outcomes, embedding research into everyday practice, and creating clarity so creativity can thrive.

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DESIGN STRATEGY

Aligning product vision, design direction, and business outcomes to deliver cohesive, measurable experiences.

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GROWING THE DESIGN DISCIPLINE

Building and mentoring high-performing, multidisciplinary design teams through coaching, culture, and clear vision.

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ORGANIZATIONAL INFLUENCE

Driving cross-functional alignment and design maturity across product, engineering, and marketing to scale design impact company-wide.

MY APPROACH

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Align design, product, and engineering around shared outcomes

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Define shared rituals and agile frameworks that connect design, product, and engineering

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Bring research in-house to ground every decision in real user insight

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Develop career paths and competency frameworks tied to growth and equity

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Create visibility through storytelling, newsletters, and cross-team readouts

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Connect design outcomes directly to business impact

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Establish scalable design systems to align usability, brand, and technology

THE RESULTS

  • Delivered redesigned digital experiences achieving up to 97% adoption and 100–200 bps conversion lift across platforms during early rollout

  • Expanded design ownership from a single product to multi-domain strategy across enterprise platforms

  • Scaled research capability from ad hoc to continuous testing, increasing research velocity 3×

  • Established outcome-based, domain-aligned teams that improved collaboration and delivery speed

  • Built in-house research and DesignOps practices that strengthened decision-making and consistency

  • Increased design visibility through executive presentations, cross-functional readouts, and company-wide newsletters

  • Partnered with HR to formalize career pathing, competencies, and market-aligned compensation for design roles

TESTIMONIALS

Located in Atlanta  |  leigh729@gmail.com  |  770.378.9309

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